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A Side of Syrup Podcast - EP 007: A Guide to Understanding Organic and Other Food Label Claims with Shannon Pfeffer of Syrup
After fifteen years in food marketing, I’ve got a thing or two to say about food labels.
Food labels are there for a reason - to keep us safe. However, what is written on pack is often deceiving and dare I say it, unregulated. Not that it’s not totally false. But advertisers and marketers (the ones responsible for the copy on the packaging) tend to push the limits and spin a product in a certain way that’s appealing to the ideal target consumer.
In today’s episode I dive into that “a ha” moment that happened to me when I had to launch a product with light backing behind a bold health claim.
Making the New Year Feeling Stick
Years ago my old boss tried to give me advice and I didn’t listen.
Mostly because I wasn’t yet at his life stage. Married, family, kids in school. I was freshly in Los Angeles and focused on making friends and connections wherever I could. But as I enter the phase of life where he was when he doled out the advice it truly makes sense.
Each new school year is your new New Year. Your starting over point. Your new time of year to make resolutions that stick.
All of that rings true. But I’d like to add another line.
The energy of this season is vibrant, work to hang onto that feeling for as long as you can.
Simple Habit Shifts
Doing one of these five things will change everything. These simple habits will change your life.
I realize it’s a bold claim, but think about it. Most often its the littlest things that snap us out of a bad mood, prevent us from sending an email that most likely didn’t need to see the light of day, or even ordering that “comfort meal” from Postmates.
Changing a habit, especially a deeply ingrained one, is not fun and not for the faint at heart. It takes 14-21 days for a new habit to stick. And often times it’s easier to swap habits - a bad one for a good one, or an annoying one to a slightly less annoying one - and have them stick.
A Side of Syrup Podcast - EP 006: Trusting the Timing of Your Life with Tamara Young of Consign Couture
Ever wonder what would happen if you listened to your gut and let time do the rest of the work? Insert Tamara Young, founder and owner of Consign Couture. In the twenty years I've known her, Tam is an expert at trusting the timing of your life and trusting life's direction.
Celebrating with Meaning
Each year I write my son a letter on his birthday. Picking out highlights we’ve done together through the past year, what I’m proud of him for, and what he’s like now, at this new age. When I’m done with the letter, I email it to him. With the hope that someday (when he’s old enough for email), he will read the letters and know how much each day with him meant to me.
A Side of Syrup Podcast - EP 005: The Importance of Community Building with Brooke Lawler of Behere
Why does building a community matter for your health and the well-being of those around you?
That’s one of many important and timely topics that Brooke and I dive into on this episode. Which also happens to be the very first guest episode fo this podcast! Brooke Lawler of Behere is sharp, smart, and genuine. She’s someone who is authentically herself in any setting. She’s comfortable and she makes you feel comfortable. No wonder she’s built a business, a side hustle, and a life all around community. This episode touches on career, family, philosophy, and the importance of getting dirty outside. Enjoy it, with a warm cup of coffee (IYKYK), preferably in nature.
All In For Simplicity
For this week’s Wellness Wednesday, we’re discussing the art of living more simplified lives. Things can be hard or they can be easy - but let’s make a concentrated effort to make things simple. A few less steps equals alot less stress.
A Side of Syrup Podcast - EP 004: What is a Health & Wellness Coach?
What exactly does a health and wellness coach do? My approach is more integrated. I’m not here to solve your problems. I’m here to make you better inside and out. I want you to feel good. I want you to look good. And I want you to maximize the time you have on this planet living a life you love.
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