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A Side of Syrup Podcast - EP022: Why You Should Be Eating Fermented Foods Everyday with Julie O'Brien of Firefly Kitchens
Food, Health, Podcast Shannon Pfeffer Food, Health, Podcast Shannon Pfeffer

A Side of Syrup Podcast - EP022: Why You Should Be Eating Fermented Foods Everyday with Julie O'Brien of Firefly Kitchens

What if I told you the secret to gut health is just forkful away? And you could start doing it today…

Julie and her business, Firefly Kitchens, are on a mission to make vibrant, flavorful organic ferments full of gut-nourishing goodness. Julie is an advocate for eating fermented food every day - regardless of your age. Why? because fermented foods, and Firefly Kitchens specifically make their products the old-fashioned way because wild ferments need time to cultivate their probiotic power and tasty tang. That power and tang helps take care of your gut - which helps with immunity, energy, skin health, and so much more. It’s really the superfood for superfood.

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A Side of Syrup Podcast - EP 012: Disrupting the Cookie Category with Kirstyn Shaw
Coaching, Food, Podcast Shannon Pfeffer Coaching, Food, Podcast Shannon Pfeffer

A Side of Syrup Podcast - EP 012: Disrupting the Cookie Category with Kirstyn Shaw

In all seriousness, Kirstyn’s been cooking and feeding those she loves since she was a kid. She knew her gift early and honed it. Bringing joy and love to others in the form of food. Little did she know it then, but she tapped into one of Syrup Coaching’s main tenets of wellness - community - building it as she went. And when she was ready [the pandemic sort of made us ready for anything, right?] she launched a business to bring her gift to the masses. Along the way she disrupted the cookie business, making it fun, collaborating with likeminded people and causes that mattered. Plus, I swear she’s created a new market demand for cinnamon roll cookies.

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A Side of Syrup Podcast - EP 007: A Guide to Understanding Organic and Other Food Label Claims with Shannon Pfeffer of Syrup
Coaching, Food, Podcast Shannon Pfeffer Coaching, Food, Podcast Shannon Pfeffer

A Side of Syrup Podcast - EP 007: A Guide to Understanding Organic and Other Food Label Claims with Shannon Pfeffer of Syrup

After fifteen years in food marketing, I’ve got a thing or two to say about food labels.

Food labels are there for a reason - to keep us safe. However, what is written on pack is often deceiving and dare I say it, unregulated. Not that it’s not totally false. But advertisers and marketers (the ones responsible for the copy on the packaging) tend to push the limits and spin a product in a certain way that’s appealing to the ideal target consumer.

In today’s episode I dive into that “a ha” moment that happened to me when I had to launch a product with light backing behind a bold health claim.

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A Side of Syrup Podcast - EP 002: How to Incorporate Summer Superfoods Into Your Meals
Food, Wellness, Podcast Shannon Pfeffer Food, Wellness, Podcast Shannon Pfeffer

A Side of Syrup Podcast - EP 002: How to Incorporate Summer Superfoods Into Your Meals

Summer is here. Let's eat like it. Or drink like it. If you could hear this. But this is the time in here that we love, love, love, because there's such good stuff for the farmers market and good stuff at the store. The past couple of weeks, I've been diving into four things that anybody can get anywhere the season, and going into what you can do with that stuff.

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Summer Eating, Part 4
Food, Health, Recipes Shannon Pfeffer Food, Health, Recipes Shannon Pfeffer

Summer Eating, Part 4

Welcome back for the last part of our four-week series on seasonal eating. What is more summer than two things - a salad filled with crisp, raw veggies or a smoothie? Fun fact: both are made better by adding spinach.

Say what, that bitter, sometimes hard to incorporate leafy green? Yep! Here's how to add it to nearly everything for a nutrient-dense seasonal punch.

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Summer Eating, Part 3 (It's not just about juice)
Food, Health, Recipes Shannon Pfeffer Food, Health, Recipes Shannon Pfeffer

Summer Eating, Part 3 (It's not just about juice)

While not a superfood (it's 92% water and only 14 calories a serving) - there are specific health benefits to eating celery. Especially in the summer. Now, what to do with it (hint: not juice it!)? There are loads of ways to incorporate celery recipes into your repertoire - celery smoothies, celery snacks, and celery soup. The list goes on and on.

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Summer Eating, Part 2
Food, Health, Recipes Shannon Pfeffer Food, Health, Recipes Shannon Pfeffer

Summer Eating, Part 2

Welcome back for part two of four weeks of seasonal eating. Now that summer is in full swing and at least in California, the farmer's markets are booming. There's produce that signifies BBQs, picnics, and a slew of holidays and long weekends. To me, a summer holiday is not complete unless there is watermelon there. Full stop. Sweet, savory, spicy, and even liquified, it's the perfect balance of sweetness that every event in the summer needs.

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Summer is here. Let's eat like it.
Food, Health, Recipes Shannon Pfeffer Food, Health, Recipes Shannon Pfeffer

Summer is here. Let's eat like it.

Strawberries are my oldest son's all-time favorite food. They are always in our fridge and always on the grocery list. I don’t hesitate at buying them (just not at Erewhon because I’d be broke) or giving them to him any time he asks. Why? Let’s break down how awesome strawberries are for you. Admittedly, after this many years with this fruit always around, I know my way around this berry and just about every single way to make it exciting.

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