A Side of Syrup Podcast - EP 012: Disrupting the Cookie Category with Kirstyn Shaw

In all seriousness, Kirstyn’s been cooking and feeding those she loves since she was a kid. She knew her gift early and honed it. Bringing joy and love to others in the form of food. Little did she know it then, but she tapped into one of Syrup Coaching’s main tenets of wellness - community - building it as she went. And when she was ready [the pandemic sort of made us ready for anything, right?] she launched a business to bring her gift to the masses. Along the way she disrupted the cookie business, making it fun, collaborating with likeminded people and causes that mattered. Plus, I swear she’s created a new market demand for cinnamon roll cookies.